HEY for World can be an excellent idea for those who don’t want to be bothered to set up a blog.
When I write a certain kind of email — aka a blog post — why do I have to address it to someone? Why can’t I just address my thoughts to the world? Direct to the web for anyone and everyone? Rather than define the recipients, I just write and let the recipients find me.
Although we had this before and it failed miserably.